Driving Interactive Engagement Through Performance Marketing Precision
Challenge
Instamedia, a leader in interactive event technology, needed to scale lead generation and digital visibility for its services, ranging from AI photobooths to 360 spin cams. The challenge was to engage corporate buyers, event planners, and agencies with high intent, high conversion campaigns at the right moments.
Solution
Instamedia partnered with Change IT to activate a high-performance marketing strategy using paid media and advanced retargeting:
- Targeted Paid Campaigns: Executed high intent Google and Meta (Facebook and Instagram) ads to reach decision makers during peak planning periods
- Retargeting Strategy: Implemented retargeting pixels and dynamic ads to re engage website visitors across platforms
- Creative and Messaging Alignment: Designed ad visuals and copy tailored to corporate, luxury, and lifestyle audiences
- Ongoing Optimization: Weekly A/B testing, bid adjustments, and audience refinements to improve efficiency and ROAS
Impact
Return on Ad Spend (ROAS)
Generated through laser targeted lead generation
Consistent Qualified Leads
Enabled by tailored engagements aligned to enterprise buying signals
Lower Cost per Lead (CPL)
Enabled by data driven optimization and retargeting
Outcome
Change IT helped Instamedia build a scalable demand engine, resulting in steady pipeline growth, improved market share, and a stronger foothold in the event tech space.
“With Change IT’s Connect & Close solution, we moved beyond generic lead generation to precise, actionable connections with key decision makers, accelerating our sales cycle significantly.”
— Bryan Lee
Co Founder, Instamedia