Accelerating ERP Pipeline Across Asia Pacific with Precision Engagement
Challenge
Oracle aimed to rapidly grow its ERP sales pipeline, specifically Financials and Supply Chain Management solutions, across the Asia Pacific enterprise market. The key challenge was navigating intense competition and long, complex buying cycles to efficiently generate qualified pipeline, accelerate deal velocity, and increase deal sizes.
Solution
Oracle partnered with Change IT to activate the B2B Connect & Close Package, a precision targeted executive outreach solution powered by intent data and AI analytics. The engagement delivered:
- Precision Targeting: Rigorous profiling of enterprise accounts and senior decision makers, enhanced with third party intent data to identify high propensity buyers
- Personalized Multi Touch Outreach: Executed multi step engagement across LinkedIn, email, and WhatsApp, designed for maximum relevance and resonance in Asia Pacific markets
- AI Optimized Reporting: Monthly AI driven insights, engagement tracking, and pipeline optimization integrated into Oracle’s CRM
- Dedicated Alignment: Assigned account management to support Oracle’s internal sales teams, ensuring consistency and follow through
Impact
Increase in Bookings
Driven by high quality, intent led lead generation
Growth in Average Deal Size
Enabled by tailored engagements aligned to enterprise buying signals
Faster Sales Cycles
Achieved through precise targeting, AI powered optimization, and timely outreach
Outcome
By integrating Change IT’s data driven engagement model, Oracle significantly enhanced its sales pipeline performance, closing larger deals faster, with stronger strategic alignment across the region.
“With Change IT’s Connect & Close solution, we moved beyond generic lead generation to precise, actionable connections with key decision makers, accelerating our sales cycle significantly.”
— Jonathan Blake
Marketing Director, Oracle Asia Pacific